For the month of March, news across different digital domains brings a wave of innovations and updates
Explore KBC’s March 2025 insights into AI-powered innovation, search algorithm updates, viral branding moments, UX-driven conversions, and new funding opportunities. From Google’s Gemini 2.5 to Ashton Hall’s record-breaking morning routine and the viral rise of Ghibli-style AI visuals—this edition connects you to what’s shaping digital business now.
AI at Its Best: Google’s Gemini 2.5 Redefines Intelligent Automation
Google has launched Gemini 2.5, a groundbreaking AI model that now “pauses to think”—dramatically enhancing capabilities like coding, analytics, and business automation. For SMEs, this means access to more powerful and accurate AI tools through Google Cloud and Workspace integrations. These tools can be used to streamline workflows, automate customer service, and generate business insights with less manual effort.
SEO Alert: Google’s March 2025 Core Update Reshapes Rankings
Google rolled out its March 2025 Core Update, resulting in significant ranking volatility across industries such as health, finance, and e-commerce. This update continues to emphasize user-first content, rewarding relevance, expertise, and intent-driven structure. Now is the time to audit your content strategy, refresh outdated pages, and ensure technical SEO is fully optimized to maintain search visibility.
Ashton Hall's viral morning routine video has over a billion views, boosting Saratoga Water
Ashton Hall’s morning routine went ultra-viral—surpassing Super Bowl numbers—with Saratoga Spring Water at the center. The result? A 1,000% spike in search traffic and a 16% jump in stock value for the brand, without spending a dime. It’s a masterclass in the power of organic influence and cultural timing.
UX Drives Revenue: Why Good Design Quadruples Your Sales
Recent studies highlight that optimizing user experience can dramatically boost e-commerce conversions—up to 400%. Businesses focusing on frictionless, intuitive web design see remarkable improvements in customer loyalty, sales growth, and competitive advantage. Tip: Start with a mobile-first approach, simplify navigation, and reduce checkout friction to see immediate gains.
CanExport SME Program Now Open: Up to $50K in Funding
Canada’s CanExport SME Program has reopened for 2025, offering up to $50,000 to support international market expansion. The program covers activities like trade show attendance, translation services, market research, and travel. For businesses aiming to scale globally, this funding can make the difference between strategy and execution.
Ghibli-Style AI Images Go Viral—What It Means for Branding
OpenAI’s anime-style image generation—reminiscent of Studio Ghibli’s warmth and wonder—has taken over social media, from LinkedIn profiles to Instagram carousels. Professionals and creatives alike are using these nostalgic, dreamlike visuals to express identity, purpose, and vision. The result? A wave of human-centered, emotionally resonant branding that stands out in feeds dominated by static graphics. For modern brands, it’s a reminder: the future of content is visual, story-driven, and deeply personal. Use AI art not just for aesthetics—but to build connection.
