For the month of February, news across different digital domains brings a wave of innovations and updates

February has been a pivotal month for Canadian businesses, marked by powerful advancements in AI automation, government-led cybersecurity initiatives, and strategic shifts in global trade. From custom-built AI agents to national cyber strategies and rising tariffs, these developments are redefining how SMEs operate, safeguard their assets, and prepare for market volatility. This month’s insights offer a roadmap for embracing innovation, mitigating risk, and leading with resilience in a fast-changing economy.

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ChatGPT Gets Real Work Done

OpenAI’s latest rollout includes major upgrades to ChatGPT that go beyond text generation. GPT-4.5 “Orion” introduces deeper reasoning, greater accuracy, and faster performance. But what truly stands out is the new set of AI agents now available. Deep Research lets ChatGPT scan the internet across multiple sources and return synthesized, cited reports in minutes. Operator Mode enables the bot to autonomously navigate the web—filling out forms, scheduling tasks, and completing admin workflows with minimal oversight. These aren’t gimmicks—they’re your new digital teammates. As these tools go mainstream, businesses that embrace them now will operate faster, smarter, and leaner than their competition.

Canada Launches Cybersecurity Strategy for SMEs

Cyber threats continue to evolve, and small businesses are on the frontlines. In February, the Government of Canada launched a National Cyber Security Strategy designed to help organizations like yours better defend against digital threats. This includes increased funding for cyber education, public-private threat intelligence sharing, and a wider national push to support cyber resilience. With 43% of all attacks now targeting small businesses, proactive defense is not just recommended—it’s required. At KBC, we work with SMEs to assess risks, improve systems, and implement the protocols that prevent costly disruptions before they happen.

Adobe AI Agents Revolutionize Marketing

Adobe’s latest move into the AI space is a big win for marketers and business owners alike. In February, Adobe introduced intelligent AI agents that analyze user behavior, enhance website interactions, and autonomously run campaign tests—all with minimal human input. These tools provide tailored, high-conversion marketing capabilities that used to require an entire agency. Whether it’s smarter landing pages or personalized content delivery, these agents are set to reshape how marketing is done in the digital world. As part of KBC’s digital strategy consulting, we can help you implement and leverage these tools to improve acquisition and engagement across channels.

Canadian Government Responds to U.S. Tariffs

Trade tensions are back on the radar after the United States imposed sweeping tariffs on Canadian goods in early February. Canada quickly retaliated with 25% tariffs on over $30B worth of U.S. imports, signaling potential supply chain instability for businesses relying on cross-border trade. For companies importing goods or materials from the U.S., this could impact pricing, margins, and product availability. KBC helps clients conduct supplier audits, build sourcing strategies, and model pricing scenarios to maintain stability in volatile economic conditions. Don’t wait for disruption—plan now.

AI Adoption in SMEs Reaches All-Time High

According to new research, nearly 7 in 10 small and medium-sized businesses are now using AI in at least one function. The most popular applications? Content generation, customer support, and marketing. Tools like ChatGPT, Jasper, and Canva’s AI are giving smaller teams enterprise-level capabilities at a fraction of the cost. This surge signals more than a trend—it’s a paradigm shift in how business gets done. KBC’s training programs and consulting services help businesses identify where AI can be deployed quickly and effectively to drive real ROI.

OpenAI Lets Businesses Build Their Own AI Agents

In a game-changing move, OpenAI launched a platform that allows businesses to build their own custom AI agents tailored to their workflows. Early adopters like Stripe and Box are already using these agents to manage customer service, analyze financial data, and execute internal processes. What used to require a full dev team is now accessible to mid-sized businesses through intuitive interfaces and API integrations. At KBC, we help clients explore, prototype, and deploy intelligent agents that automate repetitive work, improve decision-making, and scale operations without bloating headcount.

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