Advance your business with our comprehensive
This immersive 5-day experience is designed for professionals at all levels to equip you with the skills and knowledge needed to lead digital initiatives, enhance customer engagement, and drive operational efficiency.
Upon completion, you will earn the Digital Transformation Servant Leader certification.
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Empower Your Team for Success
At Knowledge Based Consulting (KBC), we understand that every employee dedicating their time to your business deserves the right tools, skills, and training to thrive.
Equip your team to achieve holistic success beyond conventional measures. The future is digital, and we’re here to help you get there.
Why Invest in Employee Training?
Boost Productivity:
Equip your team with the latest skills to enhance efficiency and productivity.
Improve Retention:
Show your employees they are valued by investing in their professional development.
Foster Innovation:
Encourage new ideas and solutions that drive business growth.
Gain a Competitive Edge:
Stay ahead of the competition with a well-trained, adaptable workforce.
Enhance Customer Satisfaction:
Deliver better service with skilled and knowledgeable employees.
Strengthen Company Culture:
Foster a culture of continuous improvement & collaboration, enhancing overall morale & teamwork.
Cost Savings:
Reduce human error, streamline operations, & minimize the need for supervision, leading to cost savings.
Transform Your Company with Expert Training
Sign up for our immersive Dx training course and access proven expertise and guidance.
Let's achieve extraordinary results together!
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Course Outline
Day 1
Foundations and Vision
Day 1 focuses on laying the foundation for digital leadership and crafting a clear digital vision. Participants will explore the essential qualities of effective digital leaders, learn how to develop a strategic digital vision, and evaluate current technologies to identify necessary upgrades.
9 AM to 2 PM
(Instructor-Led Component: 9 AM to 12 PM)
Foundations of Digital Leadership
Objective: Explore the essential skills and strategies for effective digital leadership.
- Understanding the role of servant leadership in driving digital change.
- Key qualities and skills required for servant leadership.
- Training Topics:
▪ Developing adaptability and vision as a servant leader.
▪ Strategies for fostering collaboration and technological proficiency. - Case Studies: Satya Nadella (Microsoft), Jeff Bezos (Amazon)
- Activities and Exercises (12 PM to 2 PM):
▪ Group Discussion on Leadership Styles (30 minutes)
▪ Personal Reflection (30 minutes)
▪ Review Key Leadership Concepts (30 minutes)
Crafting a Digital Vision
Objective: Learn tools and frameworks for developing a clear digital strategy.
- Developing a Digital Vision
- Tools and frameworks for crafting a strategic digital vision.
- Training Topics:
▪ Using SWOT and PEST analyses to inform digital strategy.
▪ Learning how to create clear and strategic vision statements.
▪ Digital Marketing Strategy Development
▪ Identifying target audiences for digital marketing.
▪ Setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) marketing objectives.
▪ Integrating digital marketing strategies with overall business goals. - Activities and Exercises (12 PM to 2 PM):
▪ Vision Statement Creation (30 minutes)
▪ Peer Review (30 minutes)
▪ Review Developed Personal Digital Vision Statements (30 minutes)
▪ Develop a Digital Marketing Strategy (30 minutes)
▪ Peer Review and Feedback on Digital Marketing Strategies (30 minutes)
Digital Technology Assessment
Objective: Evaluate current technologies and identify key upgrades.
- Exploring Digital Maturity Assessments
- Training Topics:
▪ Analyzing sample scenarios showcasing different technology landscapes and business requirements.
▪ Recognizing potential areas where digital capabilities can be enhanced to drive improvements. - Activities and Exercises (12 PM to 2 PM):
▪ Hands-on Technology Assessment Exercise (1 hour)
▪ Aligning Capabilities to Goals (30 minutes)
▪ Practice developing recommendations for enhancing digital capabilities (30 minutes)
day 2
Data & Security
Day 2 emphasizes the critical aspects of data management, cybersecurity, and building a resilient digital culture. Participants will learn strategies for leveraging data, understand essential cybersecurity practices, and explore techniques for fostering a digital-friendly culture.
9 AM to 2 PM
(Instructor-Led Component: 9 AM to 12 PM)
Data Management Essentials
Objective: Learn strategies for leveraging data in decision-making.
- Leveraging Data for Decision-Making
- Training Topics:
▪ Learn about using analytics tools like Google Analytics and Power BI.
▪ Implementing data-driven decision-making processes.
▪ Utilizing Data in Digital Marketing
▪ Using analytics tools (Google Analytics, social media analytics) for marketing insights
▪ Implementing data-driven marketing decisions. - Activities and Exercises (12 PM to 2 PM):
▪ Case Study Analysis (45 minutes)
▪ Data Analysis Report (45 minutes)
▪ Case Study Analysis of Data-Driven Marketing Strategies (45 minutes)
▪ Create a Report on Data Utilization in Digital Marketing (45 minutes)
Cybersecurity Fundamentals
Objective: Learn essential cybersecurity practices.
- Implementing Cybersecurity Practices
- Training Topics:
▪ Understanding common cybersecurity threats and mitigation strategies.
▪ Using frameworks like NIST for cybersecurity management. - Activities and Exercises (12 PM to 2 PM):
▪ Scenario-Based Cybersecurity Drills (1 hour)
▪ Cybersecurity Risk Identification Exercise (1 hour)
Building a Resilient Digital Culture
Objective: Learn techniques for fostering a culture that embraces digital change.
- Fostering Digital Resilience
- Training Topics:
▪ Principles of change management and digital resilience.
▪ Case studies of companies with strong digital cultures. - Activities and Exercises (12 PM to 2 PM):
▪ Group Discussions on Change Management (45 minutes)
▪ Reflection Paper on Digital Culture Strategies (45 minutes)
day 3
Operational Efficiency and Customer Engagement
Day 3 focuses on operational efficiency and customer engagement. Participants will explore digital tools for streamlining operations, strategies for improving customer service and retention, and risk management in the digital age.
9 AM to 2 PM
(Instructor-Led Component: 9 AM to 12 PM)
Operational Efficiency through Digital Tools
Objective: Learn how to utilize digital tools to streamline operations.
- Utilizing Digital Tools
- Training Topics:
▪ Using project management tools like Trello, Asana, and Slack.
▪ Strategies for integrating digital tools into workflows. - Activities and Exercises (12 PM to 2 PM):
▪ Simulation of Digital Tool Integration (1 hour)
▪ Report on Tool Integration Simulation (1 hour)
Enhancing Customer Engagement Digitally
Objective: Learn strategies to improve customer service and retention.
- Improving Customer Engagement
- Training Topics:
▪ Using CRM systems, social media, and email marketing.
▪ Mapping customer journeys and identifying digital touchpoints.
▪ Digital Marketing Tools and Techniques
▪ Email marketing, social media marketing, content marketing.
▪ SEO and SEM basics. - Activities and Exercises (12 PM to 2 PM):
▪ Mapping Customer Journeys (1 hour)
▪ Customer Engagement Strategy Report (1 hour)
▪ Mapping Customer Journeys with Digital Touchpoints (1 hour)
▪ Strategy Report on Improving Customer Engagement through Digital Marketing (1 hour)
Risk Management in the Digital Age
Objective: Learn to identify and mitigate digital risks.
- Managing Digital Risks
- Training Topics:
▪ Identifying potential digital risks and mitigation strategies.
▪ Using risk management frameworks like ISO 31000 and COSO. - Activities and Exercises (12 PM to 2 PM):
▪ Risk Assessment Exercise (1 hour)
▪ Leveraging A Risk Management Plan (1 hour)
day 4
Advanced Topics and Strategic Implementation
Day 4 covers advanced topics such as strategic project management, legal compliance, and digital ethics. Participants will also explore tools and metrics for measuring the success of digital transformation initiatives.
9 AM to 2 PM
(Instructor-Led Component: 9 AM to 12 PM)
Strategic Project Management
Objective: Learn to manage digital projects effectively.
- Managing Digital Projects
- Training Topics:
▪ Understanding project lifecycle and key components.
▪ Using project management tools like Gantt charts and Kanban boards. - Activities and Exercises (12 PM to 2 PM):
▪ Project Management Simulation (1 hour)
▪ Project Planning Review (1 hour)
Legal Compliance and Digital Ethics
Objective: Learn to navigate the complexities of digital compliance and ethical considerations.
- Navigating Legal Compliance and Ethics
- Training Topics:
▪ Data protection laws and intellectual property rights.
▪ Ethical considerations in digital operations. - Activities and Exercises (12 PM to 2 PM):
▪ Role-Play Compliance Scenarios (1 hour)
▪ Compliance and Ethics Report Review (1 hour)
Measuring Digital Transformation Success
Objective: Learn tools and metrics for assessing the impact of digital initiatives.
- Assessing Digital Transformation
- Training Topics:
▪ Key performance indicators for digital transformation.
▪ Using dashboard and analytics tools.
▪ Digital Marketing Metrics
▪ Key performance indicators for digital marketing (conversion rates, click-through rates, ROI).
▪ Creating dashboards and using analytics tools. - Activities and Exercises (12 PM to 2 PM):
▪ Learning to Create a Measurement Plan (1 hour)
▪ Exploring Measurement Plan Components (1 hour)
▪ Develop a Measurement Plan for Digital Marketing Initiatives (1hour)
▪ Review and Discuss Sample Measurement Plans (1 hour)
day 5
Final Project and Certification
Day 5 is dedicated to final project presentations, peer review, and certification based on attendance and participation. Participants will review their digital strategies, receive and provide feedback, and be awarded certification for their engagement throughout the course.
9 AM to 2 PM
(Instructor-Led Component: 9 AM to 12 PM)
Final Project Review
Objective: Review comprehensive digital strategies developed during the course.
- Activities:
▪ Final Project Review (2 hours)
▪ Final Project Assessment (1 hour)
▪ Digital Marketing Plan Review
▪ Incorporate a digital marketing plan into the final project.
▪ Review digital marketing strategies and plans.
Feedback and Peer Review
Objective: Constructive feedback session to refine strategies and approaches.
- Activities:
▪ Peer Review Session (1 hour)
▪ Peer Review Feedback Report (1 hour)
Certification Assessment
Objective: Comprehensive assessment to evaluate participation and award certification.
- Activities:
▪ Certification Delivery (1 hour)
▪ Certification Assessment (1.5 hours)
▪ Certification Award (30 minutes)
Foundations and Vision
Day 1 focuses on laying the foundation for digital leadership and crafting a clear digital vision. Participants will explore the essential qualities of effective digital leaders, learn how to develop a strategic digital vision, and evaluate current technologies to identify necessary upgrades.
9 AM to 2 PM
(Instructor-Led Component: 9 AM to 12 PM)
Foundations of Digital Leadership
Objective: Explore the essential skills and strategies for effective digital leadership.
- Understanding the role of servant leadership in driving digital change.
- Key qualities and skills required for servant leadership.
- Training Topics:
▪ Developing adaptability and vision as a servant leader.
▪ Strategies for fostering collaboration and technological proficiency. - Case Studies: Satya Nadella (Microsoft), Jeff Bezos (Amazon)
- Activities and Exercises (12 PM to 2 PM):
▪ Group Discussion on Leadership Styles (30 minutes)
▪ Personal Reflection (30 minutes)
▪ Short Review on Key Leadership Concepts (30 minutes)
Crafting a Digital Vision
Objective: Learn tools and frameworks for developing a clear digital strategy.
- Developing a Digital Vision
- Tools and frameworks for crafting a strategic digital vision.
- Training Topics:
▪ Using SWOT and PEST analyses to inform digital strategy.
▪ Learning how to create clear and strategic vision statements.
▪ Digital Marketing Strategy Development
▪ Identifying target audiences for digital marketing.
▪ Setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) marketing objectives.
▪ Integrating digital marketing strategies with overall business goals. - Activities and Exercises (12 PM to 2 PM):
▪ Vision Statement Creation (30 minutes)
▪ Peer Review (30 minutes)
▪ Review Developed Personal Digital Vision Statements (30 minutes)
▪ Develop a Digital Marketing Strategy (30 minutes)
▪ Peer Review and Feedback on Digital Marketing Strategies (30 minutes)
Digital Technology Assessment
Objective: Evaluate current technologies and identify key upgrades.
- Exploring Digital Maturity Assessments
- Training Topics:
▪ Analyzing sample scenarios showcasing different technology landscapes and business requirements.
▪ Recognizing potential areas where digital capabilities can be enhanced to drive improvements. - Activities and Exercises (12 PM to 2 PM):
▪ Hands-on Technology Assessment Exercise (1 hour)
▪ Aligning Capabilities to Goals (30 minutes)
▪ Practice developing recommendations for enhancing digital capabilities (30 minutes)
Data & Security
Day 2 emphasizes the critical aspects of data management, cybersecurity, and building a resilient digital culture. Participants will learn strategies for leveraging data, understand essential cybersecurity practices, and explore techniques for fostering a digital-friendly culture.
9 AM to 2 PM
(Instructor-Led Component: 9 AM to 12 PM)
Data Management Essentials
Objective: Learn strategies for leveraging data in decision-making.
- Leveraging Data for Decision-Making
- Training Topics:
▪ Learn about using analytics tools like Google Analytics and Power BI.
▪ Implementing data-driven decision-making processes.
▪ Utilizing Data in Digital Marketing
▪ Using analytics tools (Google Analytics, social media analytics) for marketing insights
▪ Implementing data-driven marketing decisions. - Activities and Exercises (12 PM to 2 PM):
▪ Case Study Analysis (45 minutes)
▪ Data Analysis Report (45 minutes)
▪ Case Study Analysis of Data-Driven Marketing Strategies (45 minutes)
▪ Create a Report on Data Utilization in Digital Marketing (45 minutes)
Cybersecurity Fundamentals
Objective: Learn essential cybersecurity practices.
- Implementing Cybersecurity Practices
- Training Topics:
▪ Understanding common cybersecurity threats and mitigation strategies.
▪ Using frameworks like NIST for cybersecurity management. - Activities and Exercises (12 PM to 2 PM):
▪ Scenario-Based Cybersecurity Drills (1 hour)
▪ Cybersecurity Risk Identification Exercise (1 hour)
Building a Resilient Digital Culture
Objective: Learn techniques for fostering a culture that embraces digital change.
- Fostering Digital Resilience
- Training Topics:
▪ Principles of change management and digital resilience.
▪ Case studies of companies with strong digital cultures. - Activities and Exercises (12 PM to 2 PM):
▪ Group Discussions on Change Management (45 minutes)
▪ Reflection Paper on Digital Culture Strategies (45 minutes)
Instructor-Led Component
Day 2 emphasizes the critical aspects of data management, cybersecurity, and building a resilient digital culture. Participants will learn strategies for leveraging data, understand essential cybersecurity practices, and explore techniques for fostering a digital-friendly culture.
9 AM to 2 PM
(Instructor-Led Component: 9 AM to 12 PM)
Data Management Essentials
Objective: Learn strategies for leveraging data in decision-making.
- Leveraging Data for Decision-Making
- Training Topics:
▪ Learn about using analytics tools like Google Analytics and Power BI.
▪ Implementing data-driven decision-making processes.
▪ Utilizing Data in Digital Marketing▪ Using analytics tools (Google Analytics, social media analytics) for marketing insights
▪ Implementing data-driven marketing decisions. - Activities and Exercises (12 PM to 2 PM):
▪ Case Study Analysis (45 minutes)
▪ Data Analysis Report (45 minutes)
▪ Case Study Analysis of Data-Driven Marketing Strategies (45 minutes)
▪ Create a Report on Data Utilization in Digital Marketing (45 minutes)
Cybersecurity Fundamentals
Objective: Learn essential cybersecurity practices.
- Implementing Cybersecurity Practices
- Training Topics:
▪ Understanding common cybersecurity threats and mitigation strategies.
▪ Using frameworks like NIST for cybersecurity management. - Activities and Exercises (12 PM to 2 PM):
▪ Scenario-Based Cybersecurity Drills (1 hour)
▪ Cybersecurity Risk Identification Exercise (1 hour)
Building a Resilient Digital Culture
Objective: Learn techniques for fostering a culture that embraces digital change.
- Fostering Digital Resilience
- Training Topics:
▪ Principles of change management and digital resilience.
▪ Case studies of companies with strong digital cultures. - Activities and Exercises (12 PM to 2 PM):
▪ Group Discussions on Change Management (45 minutes)
▪ Reflection Paper on Digital Culture Strategies (45 minutes)
Operational Efficiency and Customer Engagement
Day 3 focuses on operational efficiency and customer engagement. Participants will explore digital tools for streamlining operations, strategies for improving customer service and retention, and risk management in the digital age.
9 AM to 2 PM
(Instructor-Led Component: 9 AM to 12 PM)
Operational Efficiency through Digital Tools
Objective: Learn how to utilize digital tools to streamline operations.
- Utilizing Digital Tools
- Training Topics:
▪ Using project management tools like Trello, Asana, and Slack.
▪ Strategies for integrating digital tools into workflows. - Activities and Exercises (12 PM to 2 PM):
▪ Simulation of Digital Tool Integration (1 hour)
▪ Report on Tool Integration Simulation (1 hour)
Enhancing Customer Engagement Digitally
Objective: Learn strategies to improve customer service and retention.
- Improving Customer Engagement
- Training Topics:
▪ Using CRM systems, social media, and email marketing.
▪ Mapping customer journeys and identifying digital touchpoints.
▪ Digital Marketing Tools and Techniques
▪ Email marketing, social media marketing, content marketing.
▪ SEO and SEM basics. - Activities and Exercises (12 PM to 2 PM):
▪ Mapping Customer Journeys (1 hour)
▪ Customer Engagement Strategy Report (1 hour)
▪ Mapping Customer Journeys with Digital Touchpoints (1 hour)
▪ Strategy Report on Improving Customer Engagement through Digital Marketing (1 hour)
Risk Management in the Digital Age
Objective: Learn to identify and mitigate digital risks.
- Managing Digital Risks
- Training Topics:
▪ Identifying potential digital risks and mitigation strategies.
▪ Using risk management frameworks like ISO 31000 and COSO. - Activities and Exercises (12 PM to 2 PM):
▪ Risk Assessment Exercise (1 hour)
▪ Leveraging A Risk Management Plan (1 hour)
Advanced Topics and Strategic Implementation
Day 4 covers advanced topics such as strategic project management, legal compliance, and digital ethics. Participants will also explore tools and metrics for measuring the success of digital transformation initiatives.
9 AM to 2 PM
(Instructor-Led Component: 9 AM to 12 PM)
Strategic Project Management
Objective: Learn to manage digital projects effectively.
- Managing Digital Projects
- Training Topics:
▪ Understanding project lifecycle and key components.
▪ Using project management tools like Gantt charts and Kanban boards. - Activities and Exercises (12 PM to 2 PM):
▪ Project Management Simulation (1 hour)
▪ Project Planning Review (1 hour)
Legal Compliance and Digital Ethics
Objective: Learn to navigate the complexities of digital compliance and ethical considerations.
- Navigating Legal Compliance and Ethics
- Training Topics:
▪ Data protection laws and intellectual property rights.
▪ Ethical considerations in digital operations. - Activities and Exercises (12 PM to 2 PM):
▪ Role-Play Compliance Scenarios (1 hour)
▪ Compliance and Ethics Report Review (1 hour)
Measuring Digital Transformation Success
Objective: Learn tools and metrics for assessing the impact of digital initiatives.
- Assessing Digital Transformation
- Training Topics:
▪ Key performance indicators for digital transformation.
▪ Using dashboard and analytics tools.
▪ Digital Marketing Metrics
▪ Key performance indicators for digital marketing (conversion rates, click-through rates, ROI).
▪ Creating dashboards and using analytics tools. - Activities and Exercises (12 PM to 2 PM):
▪ Learning to Create a Measurement Plan (1 hour)
▪ Exploring Measurement Plan Components (1 hour)
▪ Develop a Measurement Plan for Digital Marketing Initiatives (1hour)
▪ Review and Discuss Sample Measurement Plans (1 hour)
Final Course Review & Certification
Day 5 is dedicated to final project presentations, peer review, and certification based on attendance and participation. Participants will review their digital strategies, receive and provide feedback, and be awarded certification for their engagement throughout the course.
9 AM to 2 PM
(Instructor-Led Component: 9 AM to 12 PM)
Final course Review
Objective: Review comprehensive digital strategies developed during the course.
- Activities:
▪ Final Course Review (2 hours)
▪ Final Training Assessment (1 hour)
▪ Digital Marketing Plan Presentation
▪ Incorporate a digital marketing plan into the final project.
▪ Present and review digital marketing strategies and plans.
Feedback and Peer Review
Objective: Constructive feedback session to refine strategies and approaches.
- Activities:
▪ Peer Review Session (1 hour)
▪ Peer Review Feedback Report (1 hour)
Certification Assessment
Objective: Comprehensive assessment to evaluate participation and award certification.
- Activities:
▪ Certification Delivery (1 hour)
▪ Certification Assessment (1.5 hours)
▪ Certification Award (30 minutes)
Certification Awarded:
Certified Digital Transformation
Servant Leader
Training Duration:
5 days,
9 AM to 2 PM daily.
Cost per Participant:
$3995 CAD + HST
(minimum 3 participants)
meet your instructor, Sarjun Gharib
Sarjun Gharib is the founder of Knowledge Based Consulting Incorporated (KBC). With over 15 years of industry experience, Sarjun excels in driving business success through digital-first, transformative solutions.
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He has guided numerous businesses—from startups to government organizations—through successful digital transformations, enhancing brand stories, and achieving operational excellence.
Sarjun holds an Agile MBA and is an experienced Digital Advisor and Adoption Specialist. He is a top-rated advisor on the Canada Digital Adoption Program, with over 15 perfect 5/5 star reviews. His expertise spans Digital Business Strategy, Product Design, and Analytics.
A recognized thought leader, Sarjun frequently contributes to industry discussions and has been featured in leading business management forums. Committed to innovation and growth, he empowers businesses to leverage digital technologies and achieve their best potential in the digital-first economy.
Ready to Transform Your Business?
Register Your Business Today.
Achieve the potential of your team and lead your organization into the digital future.
Enroll now to become a Certified Digital Transformation Servant Leader and drive meaningful change within your business.